Free Trial

Search
Global Telecoms Business
Global Telecoms Business Copying and distributing are prohibited without permission of the publisher

Go away from the state monopoly

01 April 2008

Newly privatised Maltacom decided to adopt a unified brand to show customers and employees that four separate divisions had become one. Alan Burkitt-Gray interviews CEO David Kay

Read more: Go Malta Maltacom Vodafone Turquoise Pipex Dubai Holdings Interoute

David Kay: we had to stop fighting between ourselves and work under one banner  

Linda Garcia: we said go with Go. It was a fantastic name


Go has added TV to its offer, to compete with the cable operator

Take a government-run phone company, privatise it, and then let it compete in the market against a bunch of dynamic newcomers. How does it survive?
That was the challenge faced by David Kay when he became CEO of Maltacom in June 2006. The government of Malta — the Mediterranean island that is one of the EU's smallest member states — sold a 60% stake in the company to Dubai Holdings, with 40% floated on the Malta stock exchange.
But the newly independent Maltacom had to do more that to compete against a cable operator that is also offering fixed telephony, in a market where customers are anyway starting to prefer to...






Advertisements