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How to avoid the double-dip risk
01 April 2007
Co-sponsored feature: cVidya. If you're using your network to deliver content to customers — and who isn't? — you face a dual risk, says Alon Aginsky of cVidya. First, you lose out when system faults mean you can't collect the revenue from a customer. Second, you still have to pay a share of the money to the content originator, even though you were unable to collect it. No wonder CFOs are worried
Technology is not the challenge: instead, revenue growth and profitability are the most important factors that operators are facing in today's telecommunications industry.
"The differences between technologies — whether it's
3G or 3.5G — are marginal," says Alon Aginsky, CEO of revenue assurance specialist cVidya. But at the top of the agenda for all operators, he says, is increasing revenue and increasing the bottom-line profitability.
In fact, pressures in this regard are increasing. On one side, the advent of number portability in many markets means customers are more willing to churn to other providers. On the other, Sarbanes Oxley and other regulatory issues mean CFOs have to be extra-careful in how they manage the money.
"And on top of this interesting salad, we have new services such as IPTV, social communities on the internet, Web 2.0 and so on," says Aginsky. "At the end of the day there are more and...
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