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China’s booming market
01 December 2004
In the bustle of Beijing and the calm of a Shanghai research centre Alan Burkitt-Gray looks at how ZTE is making inroads into international markets. He talked to company vice presidents Shi Lirong and Ye Weimin
GTB Nov Dec 2004
Supplier interview: ZTE
Telecoms exhibitions are noisy, but
the Expo Comm show in Beijing at the end of October 2004 must
have been one of the noisiest ever - particularly in the hall
where China's competitive operators tried to attract the
attention of new customers with music: live or recorded, it was
loud, very loud.
In the next hall, a little bit
quieter but still a few decibels above the levels familiar to
docile Europeans or Americans, ZTE was nursing a secret on its
Without anything in the way of a
fanfare - though with fanfares blaring out across neighbouring
booths - the company launched the world's smallest, lightest
and most compact 3G handset: 104 grams, 88.5 by 44.6 by 22.5
millimetres, with a 300,000 pixel camera for still pictures or
video calling, and high speed data download.
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