Free Trial

Search
Global Telecoms Business
Global Telecoms Business Copying and distributing are prohibited without permission of the publisher

China’s booming market

01 December 2004

In the bustle of Beijing and the calm of a Shanghai research centre Alan Burkitt-Gray looks at how ZTE is making inroads into international markets. He talked to company vice presidents Shi Lirong and Ye Weimin

GTB Nov Dec 2004

Pp 16-17

Strap:

Supplier interview: ZTE

Telecoms exhibitions are noisy, but the Expo Comm show in Beijing at the end of October 2004 must have been one of the noisiest ever — particularly in the hall where China's competitive operators tried to attract the attention of new customers with music: live or recorded, it was loud, very loud.

In the next hall, a little bit quieter but still a few decibels above the levels familiar to docile Europeans or Americans, ZTE was nursing a secret on its stand.

Without anything in the way of a fanfare — though with fanfares blaring out across neighbouring booths — the company launched the world's smallest, lightest and most compact 3G handset: 104 grams, 88.5 by 44.6 by 22.5 millimetres, with a 300,000 pixel camera for still pictures or video calling, and high speed data download.

ZTE's senior...






Advertisements