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The voice of Alice
01 December 2004
The word 'broadband' is banned because it appeals only to geeks, and Telecom Italia is boosting VoIP takeup with a range of advanced, attractive phones. Stefano Pileri and Gionata La Torre outlined their strategy to Alex Ritman
Don't forget the voice. This was
the message from Stefano Pilari, Telecom Italia's president of
domestic services, speaking at Marconi's press and analyst
conference in Genoa. Many incumbent operators, terrified at the
potential losses in revenue from VoIP and broadband cable
operators, have been looking for new sources of income, such as
TV on demand. However, Pileri acknowledged that, while this is
important, they shouldn't ignore voice.
Yes, new operators pose a threat,
with cheaper services, but voice is still the cash cow, the
killer application. In fact, voice revenues make up over 50% of
TI wireline's total and, despite the emergence of successful
triple-play operators in Italy, most notably FastWeb, this
revenue fell only 0.8% in the last year.
As Pilari put it, "Voice is still our first priority." The
trick in maintaining high voice revenues is, according to
Pileri, in making voice more exciting to the...
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