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Omnitel: gaining recognition as leading wireless player
01 October 1999
Omnitel Pronto Italia is the second biggest cellular operator in Italy, one of Europe's most dynamic wireless markets. The operator already has over eight million subscribers. It recently launched an innovative Internet-related product, Omnitel 2000 for the fledgling data market . Newly-appointed CEO Vittorio Colao comments on developments in Italy.
Italy boasts one of the highest cellular penetration levels in
Europe, exceeding the 40% barrier. Omnitel has obtained about
33% market share and is now entrenched as the second wireless
operator behind Telecom Italia Mobile in Italy. By the end of
1999, it expects to have ten million subscribers. John Jensen,
a telecoms equity analyst at Salomon Smith Barney, comments:
"So far they have been a fantastic company. They started one
year later than Orange, for example. They have three times the
subscriber base of Orange in a market with the same kind of
population. They have twice the EBITDA mark of Orange. They
have just done fantastically really. The question is: can they
keep that track record with increased penetration and
competition? So far they have proved that they can."
In July Omnitel announced that its profits had risen 182.5%,
with revenues up 83.7% on the same time last...
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