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Retevision: constant change is the only way forward
01 February 1999
Retevision, previously the backbone provider for broadcast TV in Spain, was awarded a full telephony licence in 1998 prior to liberalization of the Spanish market. By the end of 1998 Retevision had already attracted over a million customers. Retevision's CEO Anna Maria Birules talks to Global Telecoms Business about the company's plans.
The Spanish fixed-line market was liberalized on December 1
1998. Two companies were awarded full telephony licences before
that date. One of those companies, Retevision, was founded in
1989 as a public company to manage the television network. It
is now positioning itself as the main alternative operator. By
September 1998 Retevision had installed a fibre-optic national
Lucia Grande, a telecoms equity analyst at Merrill Lynch in
Spain, believes that the company has come a long way within a
short space of time: "They started in January 1998 with
indirect service offering national and international
long-distance services. They were able to achieve significant
increases in market share in the first six months of 1998. I
think that the management has done a very good job, making
people aware of their company. They have been in the press
almost every day. They are very clear about what they want to
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