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Retevision: constant change is the only way forward
01 February 1999
Retevision, previously the backbone provider for broadcast TV in Spain, was awarded a full telephony licence in 1998 prior to liberalization of the Spanish market. By the end of 1998 Retevision had already attracted over a million customers. Retevision's CEO Anna Maria Birules talks to Global Telecoms Business about the company's plans.
The Spanish fixed-line market was liberalized on December 1 1998.
Two companies were awarded full telephony licences before that
date. One of those companies, Retevision, was founded in 1989 as a
public company to manage the television network. It is now
positioning itself as the main alternative operator. By September
1998 Retevision had installed a fibre-optic national backbone.
Lucia Grande, a telecoms equity analyst at Merrill Lynch in
Spain, believes that the company has come a long way within a short
space of time: "They started in January 1998 with indirect service
offering national and international long-distance services. They
were able to achieve significant increases in market share in the
first six months of 1998. I think that the management has done a
very good job, making people aware of their company. They have been
in the press almost every day. They are very clear about what they
want to achieve." ...
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