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10m DoCoMo phones used as credit cards
25 August 2009
NTT DoCoMo’s credit card phone service, DCMX, is now used by 10 million customers, the Japanese mobile operator has announced.
One of the few mobile cash services in the developed world, DCMX was launched in April 2006 as a way for customers to use their phones to pay for goods and services. The service reached one million within six months and five million in February 2008.
DCMX uses a network of 420,000 readers/writers across the country, in stores, restaurants, taxis and other places. The company has three levels of service, the simplest allowing customers to spend up to ¥10,000 ($104) a month, with the charges being added to the mobile phone bill. Higher level plans offer loyalty points, discounts and bonuses. Phones can be locked if lost or stolen. GTB