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Strike early to get noticed at trade shows by the media
19 October 2009
How can a company maximise its presence at trade shows and conferences
Read more:
[PR]
[marketing]
[exhibitions]
[shows]
[conferences]
[CMO]
[Dolby]
For the leading players it’s not just a question of whether they should attend but how much will it cost to attend in a manner befitting the company’s standing in the market. And for the smaller companies – often battling to make every single marketing dollar count – there is the added stress of location within the halls to make sure they achieve enough visitors and focus to make it worthwhile.
Many readers of this article will have already gone through this pain barrier in assessing and planning a place at either Broadband World Forum Europe in Paris and/or ITU World Telecom in Geneva next month.
It’s difficult – it’s expensive – and effective public relations support can make a real difference in whether the Return on Investment (ROI) box is ticked when the post-event calculations are made.
If you take nothing more from this article, then please remember...
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