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Operators ‘could sink’ at data iceberg, says NSN
15 February 2010
The mobile industry is faced with a Titanic-like iceberg of data which could sink many of them by 2015, says NSN’s new CEO, Rajeev Suri
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NSN
Nokia Siemens Networks
MWC
Mobile World Congress
Rajeev Suri
mobile data
Mobile operators are approaching an iceberg caused by the amount of data their customers are using — and they could soon sink like the Titanic, says Nokia Siemens Networks CEO Rajeev Suri.
Some will survive, “but others will be like the Titanic — they didn’t see the iceberg or they forgot that most of it is underwater”, said Suri.
He was speaking at his first press conference at Mobile World Congress since taking over as CEO of NSN at the end of 2009. He previously ran its services operation.
Mobile data from smart devices will increase 100-fold by 2015, he warned at the conference, held on the opening day of MWC in Barcelona.
“Traffic will continue to explode,” he warned, “but the industry can’t afford to just provide more capacity and more capacity. The revenues are not growing.”
He said that he expects industry revenues for mobile data just to triple by 2015. “That’s not sufficient. The revenue is not going up at the same rate.”
By 2015 the mobile industry will be carrying 23 exabytes of data every year. “That’s equivalent to everyone on the planet — 6.3 billion people — downloading a digital book every day.”
Operators and vendors have to rethink the way that networks are operated, he said. GTB