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Alcatel-Lucent appoints Carter as CMO
03 March 2010
Stephen Carter, former UK regulator and then UK government minister, is to be chief marketing officer of Alcatel-Lucent
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[Stephen Carter]
[Lord Carter]
[Alcatel-Lucent]
[Ben Verwaayen]
[UK government]
[Ofcom]
Alcatel-Lucent has appointed Stephen Carter, former UK regulator and adviser to the UK prime minister on digital strategy, as its chief marketing officer.
Carter, who has also run advertising agencies and a cable TV operator, will be based at Alcatel-Lucent’s head office in Paris and will have global responsibility for marketing, strategy and communications. He will be on the company’s executive team.
CEO Ben Verwaayen said the move was “a vital next step for our company is to transform our marketing and bring the Alcatel-Lucent strategy to life for our customers and for the market”.
Carter was briefly a minister in the UK government for the communications, technology and broadcasting sector, where he was the author of the Digital Britain Report in 2009.
In the past he was managing director and chief executive of adverting agency J Walter Thompson UK, managing director of cable operator NTL — before it merged with Telewest to become Virgin Media — and the founding chief executive of Ofcom, the UK regulator.
Carter became a member of the UK’s House of Lords so he could become a government minister and remains a lord, as Baron Carter of Barnes. He said: “Alcatel-Lucent is a company on the move, in a sector experiencing rapid change with leadership committed to meeting that change head on.” GTB
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