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O2 ends unlimited data plan for smartphones
11 June 2010
Telefónica O2 will stop ‘all you can eat’ data plans in the UK when it introduces the Apple iPhone 4
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Telefónica O2 is terminating its “all-you-can-eat” data plans in the UK, under which smartphone customers could do as much web browsing as they want for a fixed monthly fee. Now, customers will pay according to how much data they use each month.
The move to cap data usage has been taken so that the mobile operator can continue to make large investments in faster networks, said Ronan Dunne, head of O2.
From June 24, when O2 starts to sell the Apple iPhone 4, it will introduce monthly charges for customers under which their data usage will be capped. The charges will be applicable to new customers as well as existing ones who upgrade to a different smartphone.
Orange and T-Mobile along with Hutchison Whampoa’s 3UK and Vodafone are also looking to end unlimited data plans. AT&T in the US has also scrapped its unlimited data plans for smartphone customers. GTB