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France Telecom aims for 300m customers
06 July 2010
CEO Stéphane Richard sets out new strategy
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Orange
France Telecom
Stéphane Richard
emerging markets
France Telecom has revealed a five-year plan to increase its client base and revive morale.
New CEO Stéphane Richard presented a four-part programme that is intended to increase the company’s customer base to 300 million by 2015, from the current 200 million. The plan includes a combination of new and previously announced goals, including a doubling of revenue from emerging markets and a €2 billion investment in the French domestic fibre network.
The company, which uses the brand Orange in most of the world, is planning to hire 10,000 new employees between now and 2012, as part of a “new social contract” that will cost about €900 million during the period. It will also look to team up with producers of digital content to “make a contribution to the stabilisation of content and the search for a new economic model”.
In April, France Telecom announced plans to spend €7 billion on deals in Africa and the Middle East to raise emerging markets growth. GTB