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Telefónica launches its global e-health unit
14 July 2010
Telefónica CEO César Alierta has launched a electronic health unit that will sell services in 11 countries
Telefónica has launched a new operation aimed at winning
business in electronic health monitoring and healthcare.
The new unit, based at the company’s head office
in Madrid, will cover 11 countries where Telefónica
operates — five in Europe including Spain and six in
Company chairman César Alierta said at the launch that
the unit "aims to become a standard bearer in the areas of
products, pilot projects and know-how".
According to Alvaro Fernandez de Araoz, director of the new
unit, the business will sell services to local health
organisations and to carers. Products include a sign language
translation service, to link deaf people to call centres and
other services, and systems to help people rehabilitate after
surgery. Much of the development took place at
Telefónica’s specialist health R&D unit
Telefónica is working with Intel and Cisco on projects
and is a member of the Continua Health Alliance, a
cross-industry organisation which sets up protocols for
interconnecting electronic health equipment. The GSM
Association is also a member.
"Governments are being squeezed. We need to reduce health care
costs," Fernandez de Araoz told Global Telecoms Business.