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How René Obermann ‘the Doberman’ saved DT
22 June 2011
Karin Kollenz talks to Jamie Anderson and Shlomo Ben-Hur about the changes René Obermann has brought about at Deutsche Telekom — a case study they are now using to teach managers and MBA students about the challenges of achieving strategic renewal and change
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Deutsche Telekom
management
René Obermann
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René Obermann: recognized for his willpower in pushing
through tough decisions, he had earned nicknames such as
“Obermann the Doberman” and “Bulldozer”
Karin Kollenz: Why did you choose to write a teaching case study on Deutsche Telekom?
Jamie Anderson: When René Obermann took over as chief...
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