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Virgin Mobile plans services for Latin America
17 February 2012
Virgin Mobile to spend $300m on Latin America, with plans to launch services in Chile and Colombia in 2012
Virgin Mobile is planning to invest $300 million in Latin America over five years, reports Bloomberg. The company hopes to introduce services in the Chilean and Colombian markets in 2012, followed by entry into Argentina, Brazil, Mexico and Peru, the report said, citing Virgin Mobile Latin America CEO Peter Macnee.
Macnee said the operator will bypass the need for new infrastructure by acquiring network space from other operators; it already has a deal in place to buy network space from Telefónica’s Movistar unit in Colombia, and a marketing agreement with Valorem’s Cine Colombia movie-theatre unit, said the report.
According to Macnee, company’s strategy includes the use of social media and marketing, with a focus on customer service.
Macnee said: “When you have a high penetration, the challenge for a big network operator is to be all things to all people. So when they partner with someone like us, we focus on one thing. We focus on the youth.” GTB
Further reading from Global Telecoms Business:
Virgin Mobile to launch MVNO in Chile 21 Oct 2011
Virgin Mobile to use SFR's network 07 Jun 2011
Virgin launches Qatar MVNO 14 May 2010
Virgin Mobile India to run 3G for MTNL 01 Dec 2009