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Tesco to launch as MVNO in Hungary
29 February 2012
Joint venture with Vodafone mainly targets Tesco retail chain’s customers in Hungary
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Tesco
Hungary
Vodafone
MVNO
UK
Ireland
Supermarket chain Tesco will launch a mobile telecommunications service in Hungary using Vodafone’s network, according to local reports. After introducing the service in Slovakia, Ireland and the UK, Tesco will launch the service in Hungary on 1 March, reported MTI, citing Tesco Hungary CEO Gerry Gray. Tesco Mobile’s Hungarian operation is 50-50 owned by Tesco and Vodafone, and its business strategy mainly targets the retailer’s customer base.
Vodafone Hungary president Gyorgy Beck said the service would cover only pre-paid packages at first. Tesco Mobile CEO Peter Reszketo told Dow Jones Newswires that the venture eventually plans to offer post-pay and all possible mobile telecommunications services. GTB
Further reading from Global Telecoms Business:
Tesco 'plans mobile service' in Hungary 26 Aug 2011
O2 and Eircom to share mobile network 07 Apr 2011