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STC optimistic about Lebanese market

02 April 2012

Saudi operator STC eyes mobile operating licence in Lebanon, calls for liberalisation

Read more: STC Saudi Arabia Lebanon

Saudi operator STC is targeting the Lebanese telecoms market, and considers the country ripe for investments, according to local reports.


Ghassan Hasbani, CEO of international operations at STC, told The Daily Star: “We realise that this is a very attractive market with a great potential. If the [Lebanese] government’s telecommunications sector policy will allow for such an opportunity, we would very seriously consider entering the [mobile telecommunications] market.”

Hasbani believes Lebanon should open up its mobile telecommunications sector to benefit from investments from the local private sector as well as foreign direct investments, and that liberalisation would help channelise public investments into sectors ignored by private investors, also enhancing competitiveness in the market, said the report.

Hasbani admitted that the growing popularity of free text messaging and Voice over IP applications were affecting telecoms industry revenues, giving rise to temporary concerns of weakening conventional revenue streams, but he said the sector was adapting accordingly by developing new revenue streams involving broadband and data services. He also pointed out that there was greater competition in the market which had been dominated by state-controlled monopolies.

Hasbani expects consolidation in the Middle East, with operators merging to cut costs and resulting in telecommunications giants, according to the report. GTB




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