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VimpelCom in worldwide Nokia/Windows deal
18 February 2013
VimpelCom says customers will be able to use their mobile accounts to buy Windows Phone apps, games and music in Nokia deal
Mobile operator VimpelCom has signed a deal with Nokia and
Microsoft to enable its worldwide customers to use their mobile
accounts to find, try out and buy digital content from the
Windows phone store.
VimpelCom — based in Amsterdam but with most of its
customers in Russia — says that the cost of any
purchased application, game or music will be simply deducted
from a customer’s prepaid credit or added to their
Mikhail Gerchuk, VimpelCom’s group chief
commercial and strategy officer, said: "The Windows Phone
mobile partnership will enable us to significantly enhance the
smartphone experience for our customers."
The company will provide what it is calling a dedicated
VimpelCom shelf to let customers navigate their way among 200
selected applications in the store.
"We will bring tailored content to VimpelCom customers around
the globe who use Windows Phone smartphones and will provide
them with the most convenient way to access and pay for apps,"
said Gerchuk. "In many of our markets we will be the first
operator to launch mobile account payments for the Windows
VimpelCom already has a similar deal with Google for its
Android app store, Google Play.
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