Foreword by the editor
This is the first time Global Telecoms Business has
attempted to identify the industry’s 50 chief
marketing officers to watch.
The reason for this innovation is simple: over the
past few years more and more executives — in both
operators and vendors — have been telling us that
CMOs have become increasingly important in determining
They are the people who work with their companies to
take influential strategic decisions. In the list below
there are people who have worked on network transformation
projects, on IT strategy and systems integration, on key
agreements with business partners and on tactics to reach
People were nominated for the Global Telecoms
Business 50 CMOs to Watch by colleagues in their companies,
by readers and by GTB staff after many discussions with
senior executives throughout the industry. In the final 50,
some companies are missing — sometimes because
after many enquiries we were told there is no person with
an overall marketing task in the group. In more than one
case a CMO has left — or is about to leave
— and has not yet been replaced.
We have not insisted on the CMO title throughout:
this list includes chief commercial officers, a chief brand
officer, a chief operating officer and one executive whose
responsibilities include innovation and technology as well
CMOs include people who trained as computer
engineers and chemists as well as marketeers and business
administrators. There is also a slightly better gender
balance than in most sectors of telecoms: 12 of the 50 are
Global Telecoms Business will continue to recognise
the role that CMOs play in our coverage of the industry
from 2015 onwards.
Editor, Global Telecoms Business
Fahad Al Hassawi
Chief commercial officer, du
Fahad Al Hassawi has been the chief commercial officer
of Emirates Integrated Telecommunications — which
trades as du — since June 2013, after a time as
chief human resources and corporate services officer and
executive vice president of human resources.
Before joining du, he was vice president of human
resources (employee services) at Emirates Airlines. In this
role he devised and implemented HR improvement processes.
He also established and executed Emirates
Airlines’ national career development
Al Hassawi started his career as a first lieutenant
engineer for Dubai Police. He holds a masters in industrial
engineering from the University of Miami in the US.
Vice president brand and marketing, TeliaSonera
As client director and now as vice president brand and
marketing of TeliaSonera International Carrier, Rickard
Bäcklin has led a transformation, making integrated
marketing and communication a core function of
TeliaSonera’s global wholesale arm.
He has raised the position of wholesale
telecommunications to that of carriers of the internet,
bringing new ideas to life and adding value for society at
large. He also provides strategic brand and marketing
advice for the TeliaSonera group.
Bäcklin originally trained as an engineer and
started his marketing career with Philips Electronics. At
Stockholm agency Hilanders, he progressed from brand
strategist to partner and ultimately managing director,
bringing on board business-to-business clients as diverse
as Canon, Rockwool and TeliaSonera.
Chief marketing officer of TTNET at Türk
Prior to joining TTNET as chief marketing officer, Mert
Başar worked for Turkcell as marketing director for
corporate customer segment for six years.
He worked at Compaq Computer and Hewlett Packard as
Sales and Marketing Manager and undertook various
responsibilities in related fields.
At Türk Telekom, Başar has led the
company’s Internet4All project to increase
internet access in provinces with low internet penetration.
The company provided free-of-charge access to its online
education platform, Vitamin, and incorporated it into this
This project makes the company’s products
and services available for low-income people and at the
same time it offered face-to-face internet training for
newcomers to the internet. As a result, there are
250,000 new users of the internet, mostly in low-income
Head of sales and marketing, Ericsson India Global
Arun Bhikshesvaran was chief marketing officer of
Ericsson until October 2014 but has recently become head of
sales and marketing at Ericsson India Global Services. As
CMO, he was responsible for driving the global marketing
strategy focused on enhancing Ericsson’s role
in the evolving networked society.
He has been with the Ericsson group for almost 20 years.
Bhikshesvaran’s previous position was senior
vice president of strategy and chief technology officer for
Ericsson North America. He has served in a variety of roles
including multimedia and infrastructure solutions, systems
solutions and integration, field engineering, R&D and
global product marketing.
Vice president of consumer marketing,
Johan Buse has worked with Deutsche
Telekom’s Croatian subsidiary T-Hrvatski
Telekom, Axis in Indonesia, STC in Saudi Arabia and
T-Mobile in the Netherlands.
At SingTel he has begun a campaign to make the incumbent
warmer and better loved in its home market. He has been
quoted as saying: "Ultimately, my belief is that a company
needs to have a soul."
He has been simplifying its brand names and introducing
unlimited flat-rate daily roaming packages for customers
travelling outside Singapore.
Chief marketing officer, Genband
Since taking over as chief marketing officer for Genband
in July 2013 Brad Bush has evangelised
Genband’s move away from a hardware-focused
infrastructure company to a leading provider of
software-based solutions for communications service
providers, enterprises, systems integrators and software
vendors. Many prominent outlets are positioning Genband in
the manner Bush has envisioned.
Bush brings a mix of business, technical and marketing
experience to the role of CMO, having served as CIO, chief
of staff to the CEO and sales operations leader for
He has spearheaded the successful launch of strategic
initiatives including its enterprise business, a network
transformation campaign, a mobility campaign designed to
highlight its mobile capabilities, and the introduction of
the company’s new platform-as-a-service.
Chief marketing officer, Hong Kong Broadband
Selina Chong is a rare breed CMO as she leverages over
25 years of experience in multinationals such as American
Express, Fidelity and Citibank.
Months after Chong joined in January 2012, the company
was sold for $670 million in a management buy out to
private equity firm CVC Capital Partners, one of the
largest such transactions in Hong Kong’s
In the past two years, Chong has effectively re-branded
HKBN as an independently strong brand, aligned residential
product strategy to facilitate price increases and improved
sales operation efficiency. In the process, the brand has
moved away from the perception of a cheap telecom, enabling
HKBN to penetrate deeper into the luxury residential market
and corporate segments.
Chief marketing officer, Level 3
Anthony Christie has positioned Level 3 to deliver
solutions that help enterprise, government, and wholesale
customers achieve growth, efficiency and security for their
As part of the Level 3 brand commitment to operate with
the customer first, Christie is responsible for bringing
the company’s customer experience function
into the marketing organisation to ensure that Level 3
views the customer as the core of all activity end-to-end.
This includes everything from future product development to
day-to-day customer interaction.
As Level 3 has announced plans to acquire TW Telecom,
the solid brand foundation focused on local-to-global
connectivity, reliability and security will make Level 3 an
even stronger competitor.
Chief marketing officer, AT&T Mobility
David Christopher leads all marketing, including product
strategy, service and product management, pricing,
advertising and go-to-market execution across
AT&T’s wireless services and
He oversees AT&T’s developer programme
and its more than 50,000 members. Key accomplishments over
the past year include:
• AT&T Next, a major shift in how customers
purchased new devices.
• Mobile share value plans for families and
• A sponsored data service, a new way for customers to
enjoy mobile content and apps.
• A new retail store concept that features innovative
• A new marketing platform, The Mobile Movement, which
highlights how mobile innovation and our network affects
young people’s lives every day.
Chief marketing officer, Syniverse
Serving as Syniverse’s CMO since early
2014, Mary Clark has already achieved extraordinary
accomplishments recognized by numerous 2014 awards. Under
Clark’s leadership, Syniverse launched the
Mobile Intelligence Portal, which allows mobile operators
to monetise subscriber data by making it available for
enterprises to provide highly customised employee
communications, customer service and marketing campaigns to
Marketing efforts have secured agreements with
MasterCard and multiple top-tier mobile
Additionally, Clark played a critical role in
Syniverse’s acquisitions of MACH and Aicent.
As a result, Syniverse is the leading global transaction
processor that connects more than 1,500 mobile service
providers, enterprises, ISPs and OTTs in nearly 200
countries and territories.
Global marketing officer and senior executive vice
Cathy Coughlin has overseen AT&T’s
brand strategy, advertising, corporate communications,
events and sponsorships worldwide since 2007.
Among her many accomplishments, Coughlin put in place
AT&T’s brand platform, Rethink Possible,
which reflects the company’s ongoing drive for
She is proudest of It Can Wait, AT&T’s
commitment to ending the deadly practice of texting while
driving. Under Coughlin’s direction, It Can
Wait has spread the word that it’s not OK to
text while driving. To date, It Can Wait has generated more
than five million pledges to never text and drive.
Managing director of strategic marketing, sales and
customer service, Liberty Global
Peter Dorr was vice president of marketing and sales at
UPC Netherlands — part of the Liberty Global group
— from 2004, reporting to the Dutch CEO and the
Since January 2011 he has been managing director of
strategic marketing, sales and customer service, heading a
department that focuses on marketing communications,
marketing operations, customer care and performance
Its key objective is to support operations in the 11
countries across Europe where Liberty Global operates by
providing expertise, guidance and support in the marketing
and sales of products and services, customer life cycle
management and care in line with the company’s
Chief marketing officer, brand and consumer,
Pippa Dunn is responsible for the profit and loss of
EE’s consumer division, including Orange and
T-Mobile commercial targets, proposition development,
customer loyalty, product and device management. She is
also responsible for EE’s brand team.
Previously, Dunn was vice president of Orange
propositions for Everything Everywhere, and before then she
was responsible for the prepay arm of Orange as director of
Dunn has been with Orange since 2003, working first in
marketing for Orange Group, before becoming UK brand
She joined Orange from UK cable operator NTL where she
was product marketing director for broadband.
Group chief strategy officer, Digicel
Brian Finn works with the group CEO of Digicel and
senior management team on strategy formulation with the
ensuing operational implementation group-wide.
Since joining Digicel in 2005, Finn has worked in
several roles including commercial director for Digicel
Trinidad & Tobago, chief executive officer of Digicel
Central America and over six years as group chief
commercial officer for Digicel Caribbean, Central America
He is now based in Singapore.Before Digicel, Finn held
marketing leadership roles in Hewlett Packard, Eircom and
Chief marketing officer, Gigamon
Peter Finter has a 25-year track record of success in
channel, enterprise and service provider marketing.
He has held multiple senior global roles responsible for
marketing and go-to-market strategy and execution, most
notably at BT, Nortel and Juniper Networks.
As CMO at Gigamon, Finter is responsible for product
management, business development and all aspects of
marketing. He is responsible for marketing, business
development and product management for Gigamon, a
400-employee start-up in Silicon Valley.
With over 1500 customers to date, Gigamon’s
patented Visibility Fabric is used by 66% of the Fortune
100, 300 of the Fortune 1000 and 50 of the top 100 global
Group chief commercial officer, VimpelCom
Mikhail Gerchuk is a high performing and versatile business
leader, serving as VimpelCom’s group chief
commercial officer and acting head of its CIS business
Gerchuk has fostered deep commercial relationships with
a wide range of partners, including leading businesses
Google, MasterCard and Microsoft, which provide high
quality, value added content and services to enhance the
user experience of VimpelCom’s 200
million-plus mobile customers.
Critical to attracting these tier one names has been his
development and implementation of an innovative hub
Built on a standardised infrastructure, the agile model
enables partners to directly connect with
VimpelCom’s operating brands, affording cost
effective integration and achieving quicker rollout times
so that benefits can be passed onto the customer.
Chief commercial officer, Ooredoo
Cynthia Gordon is responsible for strategic direction
and operational performance of the various commercial
functions across the Ooredoo group.
She launched the Ooredoo brand in seven markets,
repositioning on data leadership. She has accelerated
growth in business-to-business and data, which now
contributes 21% of group revenue
She has led a digital transformation, with strategic
partnerships and innovative offerings to support Ooredoo
customers’ digital lifestyle.
Before joining Ooredoo, Gordon had leading roles at
Orange and before that she was group chief commercial
officer at MTS — the first Russian brand in the
Financial Times top 100 global brand list.
Vice president marketing, Telecom Italia
Fabrizio Gorietti is responsible for Telecom Italia
Sparkle’s marketing and business development
He has a degree in electronic engineering and started his
career in Telecom Italia Mobile services division in
His career focused first on the marketing and business
development start‐up activities of Telecom Italia
Mobile, at first responsible for the product and services
development unit, for consumer marketing in 1999 and then
TIM marketing in 2005, overviewing marketing activities in
Italy and for Telecom Italia’s mobile
subsidiaries in Europe and South America.
Following TIM and Telecom Italia’s merger
he was in charge of the consumer marketing unit from 2009
and later as head of sales and head of customer
Marketing director at Deutsche Telekom’s
Michael Hagspihl has been marketing director of Telekom
Deutschland — the domestic German fixed and mobile
business of Deutsche Telekom — since October 2012.
He is responsible for sales in the retail, business and
wholesale market, including value added services and the
no-frills subsidiary Congstar.
Hagspihl started his career with T-Mobile in 2000, where
he was responsible for the development of partnerships for
its mobile portal T-Motion. He led the development of
T-Mobile’s then innovative open internet
strategy, called Web’n’walk.
He began his career in the consumer goods industry, with
Philips, Bosch, Siemens and Miele. Earlier at Deutsche
Telekom he has headed the company’s terminal
strategy and was global senior vice president for strategic
Chief brand officer, Rogers
Dale Hooper leads the team responsible for brand,
advertising and sponsorship at Rogers Communications.
Following Rogers’ acquisition of a 12-year,
$5.2 billion Canadian broadcasting deal with the National
Hockey League earlier in 2014, Hooper oversaw the launch
one of the company’s largest integrated
marketing campaigns for Rogers and Rogers Media-owned
Sportsnet, including unveiling Rogers NHL GameCentre Live
and Rogers Hometown Hockey.
He also recently introduced the company’s
new US roaming programme, Roam Like Home, as well as a
Rogers brand campaign that looks back at the
company’s innovative past.
Chief commercial officer, Zain Group
Duncan Howard became chief commercial officer of Zain
Group in July 2014. Under this role, he will oversee and
enhance all commercial, marketing, branding and advertising
areas across Zain’s eight-country Middle East
and African footprint.
Howard joined the group in September 2013 managing
operations and bringing about an increased focus on
commercial and operational performance. He has also laid
the foundations for the establishment of group enterprise
initiatives that will be rolled out across the company.
Howard has strong commercial and operational expertise
that have included key roles as chief commercial officer
for a quad-play provider offering mobile, fixed, data and
both broadcast and IPTV services.
Head of marketing and corporate communications, Gulf
Hani Iskandarani’s commitment to innovation
and his industry knowledge have built powerful bridges
between telecommunications and both mainstream media and
society at large.
Iskandarani has taught GBI’s marketing team
to look beyond company borders, industry growth and
One of the most valuable lessons is that achieving and
surpassing the company’s goals should not be
the sole contribution to the industry. It is expanding
individuals’ horizons about the importance of
ICT, as well as understanding the contribution it makes to
empowering societies and growing businesses.
His commitment to various strategic programmes within
the ITU and the Samena Telecommunications Council has
contributed widely to the industry.
Executive vice president of innovation, marketing and
Mari-Noelle Jégo-Laveissière, a member of
the executive committee of the Orange group, was promoted
to her present position in March 2014.
She has previously been senior vice president of
international and backbone network factory and senior vice
president for research and development, responsible for
networks, products and services research.
She has held various positions in the group since 1996:
vice president for the home marketing division of Orange
France, head of a French region where she was in charge of
technical and commercial entities for mass markets and
business clients. Jégo-Laveissière has an
engineering degree and a doctorate in quantum
Marketing director, Telkomsel
Alistair Johnson has been marketing director of
Telkomsel in Indonesia since August 2012, after two years
as chief marketing officer of Augere Holdings in Dubai,
building and deploying wireless broadband networks into
Earlier in his career he spent a number of years with
the Virgin group, first as head of telecommunications in
Asia and then as head of commercial at Virgin Mobile in the
UK. He followed this by heading prepay operations at Orange
in the UK and then at Telefónica O2 in the
He began his career in Andersen Consulting —
now Accenture — and has also worked for British
Sky Broadcasting in the UK.
Chief marketing officer of Alcatel-Lucent
Tim Krause is responsible for
Alcatel-Lucent’s global marketing efforts as
well as external communications. In this role, he also
leads Alcatel-Lucent’s diversification
strategy and the development of the company’s
business in key segments such as: cable, oil and gas,
transport, utilities and the public sector.
He was previously senior vice president in charge of
Alcatel-Lucent’s AT&T customer team, one
of the company’s largest accounts, and was
earlier senior vice president of marketing for
Alcatel’s fixed communications group
— before the merger with Lucent — from
2001 to 2004.
He has also been senior vice president strategy for
Alcatel-Lucent’s Americas Region.
Chief corporate marketing officer, Turkcell
Yigit Kulabaş has been chief corporate marketing
officer since March 2013, having joined from Ericsson,
where he was global marketing director, responsible for
development and execution of global marketing programmes,
campaigns and initiatives.
At Ericsson he aligned the marketing activities among
all three business units, mobilising the
group’s global marketing activities in over
170 countries and 23 market units. He joined Ericsson in
2005, first serving as head of the company’s
operations in Turkey and Israel. Kulabaş has also
positions at Oracle and Microsoft.
He graduated in computer engineering from Bilkent
University, from which he received a master’s
degree. He holds a doctorate in marketing from Istanbul
Chief marketing officer, CenturyLink
Shirish Lal joined CenturyLink, the third largest
telecommunications company in the US, in 2005 and has been
instrumental in helping to redefine the company from a
traditional telecom provider with $2.5 billion in revenue
to a global IT leader with revenues of over $18
He is responsible for delivering innovative solutions
across the consumer and business segments, ensuring the
company is well positioned in the industry. Lal earned his
bachelor’s degree from the Massachusetts
Institute of Technology, and his MBA from Harvard
Chief marketing officer, TIM Fiber
Flavio Lang has been chief marketing officer of Tim
Brasil’s ultra-broadband project, TIM Live,
He joined TIM Brasil, part of the Telecom Italia group,
after working for two years at Brazilian operator Oi, and
before that at Brasil Telecom, where he was responsible for
customer relationship, including customer care strategy,
business process management, call centre planning and
financial and quality performance.
He is a skilled professional, with deep understanding of
product management and development. He has great ideas on
how to improve performance of the products and projects
under his leadership. He values the power of solutions,
possesses strong leadership and teamwork skills, and his
grasp of international business is solid.
Director, marketing and international business
Mike Last’s marketing insight and expertise
have been instrumental in WIOCC’s
transformation into a successful, multiple award-winning
international capacity and network services
Last’s marketing activities have made a
vital contribution to WIOCC’s growth and
success. WIOCC is now widely recognised as the number one
supplier of high-performance bandwidth solutions into and
out of Africa.
Last has built a local marketing team in Kenya that
delivers world-class communications initiatives and
materials into an increasingly competitive and noisy
international capacity marketplace.
Responsible for external and internal marketing for
Africa’s carriers’ carrier, he
also works with WIOCC’s shareholders from
across Africa to build their marketing knowledge and
expertise — particularly relating to wholesale
Marketing vice president, MTS
In his capacity as MTS group CMO since September 2011,
Vasyl Latsanych has managed to increase voice usage by
promoting tariff plans with free on-net calling, boosting
customer loyalty and dramatically reducing churn to the
lowest level in Russia.
This has enabled MTS to consistently grow data traffic
revenues at a pace of roughly 40% a year by introducing
innovative video on demand tariff plans, increasing
penetration of smartphones and stimulating data
He also oversaw the company’s expansion
into business lines complimentary to its core mobile
business, including financial services, e-commerce and
SVP/CMO marketing, Verizon Global Wholesale
The traits that set Quintin Lew apart from other
executives are his unwavering commitment to the customer;
his focus on developing and implementing to a strategic
plan; and his ability to connect with people.
Lew engages with customers, along with sales, to ensure
that he hears, first-hand, what customers want and need
from the services they buy from Verizon. He steps up to
offer guidance and help, based on those calls, and drives
the actions to conclusion.
Lew is methodical and strategic in his thinking. He is
always looking ahead and has a plan laid out for all
activities in the near future. He plans his work and works
his plan. Nothing happens in marketing by accident.
Director of marketing, Three UK
Tom Malleschitz joined Three UK in July 2011 as director
of marketing. He is responsible for all marketing
activities including brand and advertising, product,
commercial finance and strategy.
Before joining Three UK, Malleschitz spent 10 years at
Three Austria, the last four as chief marketing officer.
His responsibilities in this role included proposition and
products, terminals, CRM, commercial programme management
and marketing communications.
Malleschitz joined the Three Group from Austria
Telecommunication — a joint venture of Nortel
Networks and Kapsch, the local telecoms equipment
manufacturer — where he spent four years
responsible for product and project management.
Chief marketing and strategy officer, JDSU
Paul McNab joined JDSU as chief marketing and strategy
officer in September 2014 after 16 years at Cisco and
having founded a successful start-up that developed a
disruptive software-based network solution.
McNab has aligned JDSU as a new agile organisation, with
a unified vision and strategy to change the
company’s identity, role and relevance. JDSU
will launch two new companies focused on their unique
Executives have collaborated under McNab’s
leadership to help define the vision, organisation and
strategy. He has been the catalyst to removing the silos
between business units and functions to create one
Chief marketing officer, GSMA
Michael O’Hara leads all marketing for the
GSMA, from delivering marketing programmes that support its
key initiatives and advocacy activities to marketing the
company’s global events portfolio.
O’Hara has led efforts to communicate the
benefits that mobile is delivering worldwide, through
network investment, job creation and contributions to
public funding, and by transforming adjacent
He was a key driver in the creation of the Mobile 360
series of events, exploring critical mobile industry trends
and issues regionally.
O’Hara has played an important role in the
continued strong growth of the GSMA’s flagship
event, Mobile World Congress, which has grown from 47,000
attendees in 2009 to more than 85,000 in the 2014
Marketing director, Safaricom
Rita Okuthe leads and manages Safaricom’s
marketing organisation in order to achieve the brand vision
of transforming lives through initiatives that resonate
with its 21 million customers at all touch points.
Integral to this is the achievement of company revenues
through the consolidation of existing products and
services, while at the same time continuously identifying
other market needs.
The successful and profitable launch and management of
various products and services is integral to this
Okuthe was previously head of consumer propositions,
managing the business’s core
revenue-generating products in the consumer segment,
including prepaid and postpaid voice, SMS, data and roaming
products, accounting for approximately 80% of total
Chief operating officer, OTE group
Zacharias Piperidis has been COO of OTE since 2011. His
extensive technical, commercial, managerial and executive
experience has been critical for implementing significant
projects within the company: consolidating the new customer
culture cultivated by OTE; turning around the
group’s public perception through a series of
intelligent and ambitious campaigns; contributing to the
immense success of OTE TV, a service paving new ways in
home entertainment; and boosting the company’s
performance in broadband to impressive standards.
As chief commercial officer since 2007 for Cosmote, the
group’s mobile branch, Piperidis has greatly
contributed to its development into the largest mobile
network operator in Greece, its revenue share having
expanded by about 15 points during the past seven
Vice president, group brand and communication, Telekom
Izlyn Ramli has been with Telekom Malaysia since 2010,
first as vice president of group corporate communciations
and, from June 2014, in her present role, safeguarding and
enhancing TM’s image and reputation.
Key roles include strategic communications advice,
crisis communications, managing selected stakeholder
relations, developing and aligning key strategic and group
messages among the business lines and operating companies
of Telekom Malaysia. She is a member of Telekom
Malaysia’s management committee and group
Ramli liaises with external parties such as the
government, ministries, regulators, other related agencies
and national bodies, as well as international forums and
organisations focused on ICT development and ICT for
Chief commercial officer, Etisalat Group
Rainer Rathgeber has 21 years of experience in the
telecommunications industry, gained in consulting and
industry roles across four continents. He has been at
Etisalat since January 2013. He was previously with OTE as
senior vice president for marketing in south-east
He began his work in the industry at AT Kearney where
managed clients and led projects in the telecommunications
and high tech sectors across Asia, the US, South America
He joined the Deutsche Telekom group where he held the
positions of head of strategy for T-Mobile Germany and, at
the same time, executive vice president sales and service
strategy for T-Mobile International.
Chief marketing officer, Verizon
Diego Scotti has been Verizon’s CMO since
October 2014. He oversees all aspects of
Verizon’s global brand management, including
advertising, consumer insights, digital marketing, creative
development, marketing effectiveness, media and
sponsorships, social responsibility, and employee
Scotti joined Verizon after three years as CMO and
senior vice president at store chain J.Crew, and he has
also worked in senior positions at American Express and
Condé Nast, giving him 20 years of experience in
three different industries and corporate
He specialises in five key areas: strategy development;
brand building; customer analytics and CRM/loyalty;
e-commerce and digital marketing; and international
Executive vice president and chief marketing officer,
Mike Sievert, appointed as CMO in November 2012, is
responsible for strategic development and execution of all
marketing, product development and pricing programmes and
activities for T-Mobile US.
Before joining the company,
Sievert was an entrepreneur and investor involved with
several Seattle-area start-up companies, most recently
serving as CEO of Discovery Bay Games, a maker of
accessories and add-ons for tablet computers. Earlier he
was chief commercial officer at Clearwire, a broadband
WiMax company, responsible for all customer-facing
Sievert spent three years as corporate vice president of
the worldwide Windows group at Microsoft, and earlier was
executive vice president and CMO at AT&T
Senior vice president of business development, Deutsche
Marc Sommer was appointed to his present role in early
2014, after two years as vice president of product
marketing for Europe at Deutsche Telekom, where he
promoting the Life is for Sharing motto, aiming to give
customers "new and exciting ways to share and engage with
their friends and families".
He joined DT after two years with MTS in Moscow, where
he was products director, with a strategy of making phones
central to users’ lives, resulting in higher
usage and increased loyalty to the operator.
Sommer began his telecoms career at Vodafone in Germany in
2004, after spells working in Airbus, the supermarket group
Aldi and at the German embassy in London.
CMO and CCO of A1 Telekom Austria
After several years in brand management at Procter &
Gamble in both Austria and Switzerland Alexander Sperl
spent some time with Microsoft in Germany and the US.
In 2000, Sperl moved on to Telekom Austria’s
mobile division — then called Mobilkom Austria
— where he was promoted to marketing director in
Sperl gathered international experience at two
subsidiaries of the group: first as director of marketing
and sales at Si.mobil in Slovenia and then in December 2006
as CEO and CMO of Vipnet, Croatia.
Sperl has been CCO and CMO of A1 Telekom Austria in Vienna
since August 2010.
He is a graduate from the Commercial Academy, Vienna,
following studies at the Hawaii Pacific University in the
US where he gained a bachelor’s degree in
financial accounting and an MBA in international business
Senior director of marketing, Europe, NTT
Rob Steggles has been with NTT Communications in Europe
for over 10 years. In his role, Steggles is responsible for
accelerating NTT Com’s presence throughout the
Steggles plays a critical role in understanding the
fast-moving industry that NTT operates in and identifying
trends and market opportunities which match the
He has over 25 years of experience in high tech
industries, having worked for companies such as BT and
Reuters before NTT Com.
He is especially experienced in the areas of
infrastructure as a service, large scale private IP
networks, business process outsourcing and cloud computing.
At the start of his career, Steggles wrote and helped
program several classic interactive fiction games.
Global director of marketing, vertical solutions, hybris
Since 2011 Stacey Trimnell-Ritchard has been responsible
for developing innovative business and marketing plans
designed to expand and grow hybris globally. Under her
marketing direction, hybris has become a market leader in
telecoms and is quickly gaining ground globally in the
financial services industry.
Trimnell-Ritchard brings with her a wealth of marketing
expertise gained from 18 years focused on the sector and
has developed and delivered on a range of sales enablement,
internal and external communications and partner growth
She has been instrumental in the successful launch of a
new dynamic industry-specific website and content hub, as
well as various marketing infrastructure and programme
Chief marketing officer, Liquid Telecom
Tom Tudor joined the Liquid Telecom group in January
2013 and is responsible for brand, marketing and
He has rebranded Kenya Data Networks as Liquid Telecom,
rationalised the Liquid Telecom product portfolio and,
after the acquisition of insolvent Rwandatel, is now
working on the launch of a new Rwandan Telecom retail
brand, as well as the launch of an IPTV platform pushing
Other brands in the portfolio include Realtime and CEC
Liquid Telecom in Zambia, ZOL in Zimbabwe, the East African
Data Centre in Kenya and Infocom in Uganda.
From 2005 until 2012 Tudor was responsible for marketing
and communications strategy at African wholesale carrier
Mike van den
Chief marketing officer, PCCW Global
With over 20 years’ experience in
Africa’s developing communications industry,
Mike van den Bergh has a deep understanding of the
pan-African telecommunications market.
As the former CEO of Gateway communications, he was
instrumental in developing the company’s
leading position in the African carrier community and
transforming Africa’s telecoms markets. He has
played a leadership role in the telecommunications
industry, chairing a number of major industry associations,
both in South Africa and internationally.
As CMO of PCCW Global, Van den Bergh’s key
responsibilities include branding, market strategy, culture
and communications. He is also managing director of HKT
Global Development Services.
Group senior vice president brand strategy and media,
Carlotta Ventura has been with Telecom Italia since the
start of 2000, and in her present role since January
Key responsibilities include development of TI Group
brand management policies. Ventura is responsible for
ensuring brand management policies at group level and
corporate identity as well as positioning and communication
One of the most recent projects is Working Capital,
aimed at boosting high-potential start-ups in the Italian
Ventura ensures the development of Telecom
Italia’s media strategy, including the
implementation of advertising campaigns, sponsorships and
corporate events, initiatives and projects for developing
brand equity reputation as well as research activity and
competitive benchmarking on brand perception and
Division president and head of global marketing,
Chris Williams is passionate about driving top-line
revenue growth by parlaying market or technology
disruptors, anticipating market requirements and launching
solutions resulting in leadership positions in their
He specialises in defining strategy, creating market
leading offerings and driving sales and marketing
execution. He can help companies transition from pure
products to services and solutions designed from the
customer perspective. He is adept at building partnerships
that deliver tangible value.
Williams has a strong understanding of the role of
innovation in helping businesses transform, with areas of
focus including social, mobile, analytics and
He believes in realigning companies around the voice of
the customer and driving revenue by linking company
strategy to market development.
Global brand and marketing director, BT
BT’s brand value has reached $15 billion,
around a third of BT market cap, after a successful brand
transformation started in 2008 under Suzi
BT’s chairman, Sir Mike Rake, describes her
as "brave, tenacious, and smart … she knows how to
get things done."
Williams led BT’s bid to become a London
2012 sponsor, and ran the company’s London
2012 marketing programme, paving the way for the successful
launch of BT Sport.
Some of the other partnership deals she has struck
include the British Paralympic Association, the first
International Festival for Business in Liverpool and Prince
Harry’s Invictus Games. Williams is the
driving force behind BT’s new Marketing
Academy, coaching more than 700 marketers.
Chief marketing officer, Tata
Julie Woods-Moss is both chief marketing officer at Tata
Communications and the company’s CEO of
next-generation business. As CMO, a position she has held
since September 2012, she is responsible for all
company-wide marketing and communications.
The next-generation role gives her profit-and-loss
responsibility for the world’s Silicon
Woods-Moss is a member of the advisory board for the Tata
Group brand, valued at $21.1 billion in 2014 by Brand
She has worked for IBM and UPC. Woods-Moss joined BT in
2004 and became chief marketing officer and president of
strategy with responsibility for its £5 billion
products and services portfolio.
For more from Oracle, go