This is brilliant. Thanks for the road map. Many of the newbie start-ups -- staffed by early 20-something techies -- don't understand their way around PR, why it's so important, and what to do with it once the need is recognized. I frequently encourage mobile tech start-ups to save budget, to DIY as much as possible, and to come to me later when there's a safety net budget and a real story for that trade show they're attending, or the possibility of working with a PR agency on messaging. This article is a keeper.Season's best!Joan 18 Dec 2009
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