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Global Telecoms Business

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Nominate your chief marketing office to GTB's 50 CMOs to watch

Who are the 50 CMOs - or other top marketing executives - to watch in the telecoms industry?

Global Telecoms Business is asking companies in the business - fixed, mobile and wholesale operators, hardware and software vendors, OTT providers and others - to nominate their CMOs.

Global Telecoms Business will be publishing our list of 50 CMOs to watch in telecoms in the November-December 2015 issue, which will be published on 4 December.

Deadline: submit your nomination to Global Telecoms Business by Monday 2 November 2015.

How to do it: send an email to the editor, Alan Burkitt-Gray, on aburkitt@euromoneyplc.com

  • The subject line should start 50 CMOs to watch and be followed by the name of the person you are nominating and their company (for example: 50 CMOs to watch: Jane Bloggs, Megalithic Telecom)
  • In the body of the email (not in an attachment) write up to 100 words about why this person should be considered for inclusion to GTB's 50 CMOs to watch. No a resumé, but what they have contributed as CMO
  • State their precise job title*
  • In the body of the email include the person's own work email address. We will ALWAYS check with them that they're happy to be nominated
  • Give the person's Twitter handle (if they are selected, we will tweet about it)
  • Attach a high-res picture of the person (ideally no smaller than 900x900 pixels) to the email
  • No other attachments
  • State your name and relationship to the person and company (for example, PR consultant) and give your contact details, including phone number

* Note: we are using 'CMO' to include a wide variety of positions, such as VP of marketing, chief commercial officer, director of marketing and so on.



Last year

Global Telecoms Business published our first list of the 50 chief marketing officers to watch in telecoms in print in the November-December 2014 issue. It is available online here


Top marketing articles in Global Telecoms Business

 


 
George Stenitzer
Former VP communications at Tellabs, now consulting at www.crystalclearcomms.com
 
Five ways telecoms providers can mine gold from their big data -- Big data is all about getting better answers, much faster, says George Stenitzer. There are five steps telecoms operators must take to find the gold nuggets in their big data
 
Strategic content marketing educates customers and opens their wallets -- Address what customers care about, George Stenitzer advises vendors. But operators are pressed for time, so vendors get few opportunities to educate them in person
 

 
Janet Roberts
CMO of Syniverse for eight years until early 2014. She has previously worked in marketing and communications roles in Telcordia, AT&T and other companies in telecoms
 
CMOs win their seat at the leadership table as marketing takes strategic role -- The evolved chief marketing officer is the new technology buyer, writes Janet Roberts. The CMO is second only to the CFO in influence on chief executives
  

  
Lesley Hansen
Marketing for snom UK and Integrated Management Solutions. Former group marketing director of Teleware
 
Business-to-business CMOs lagging behind consumer industry in online marketing -- We are entering a new age for marketing, writes Lesley Hansen. But the business-to-business industry, such as telecoms, is not as advanced in using online techniques as business-to-consumer
 

 
Richard Fogg
Managing director of London-based tech PR agency CCGroup
 
Five engagement lessons from Mobile World Congress -- Were you expecting a potential customer to walk by your stand at MWC and sign an order? Think again, writes Richard Fogg. You won’t find operators on the show floor. You need to rethink your strategy
  

 
Alan Burkitt-Gray
Editor of Global Telecoms Business
  
Disappointed with MWC coverage? Timing is everything in getting interest from press -- In a personal view, GTB editor Alan Burkitt-Gray wonders why so many companies mishandled their press and analyst relations at Mobile World Congress — when some thought and planning would have helped


The full list of CMOs to watch is available in our digital edition of the November-December 2014 issue, available free of charge here









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