GTB Innovation Awards venue
The GTB Innovation Summit and GTB Innovation Awards dinner 2013 both take place at London's Park Lane Hotel (also known as the Sheraton Park Lane) on Tuesday June 4 2013 
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The
Sheraton Park Lane Hotel (alternatively called The Park Lane Hotel) is at Piccadilly, London W1J 7BX, UK; tel +44 20 7499 6321. Scroll to the bottom of this page for information about the hotel and nearby attractions, and for a link to tourist information.
See
here for the hotel on Google Maps and see
here for a more detailed map on Streetmaps.co.uk See here for
Google Street View of the main entrance and
here for the rear entrance in Brick Street (for taxis).
Scan this QR code into your smartphone or tablet to go straight to the hotel on Google Maps.
Suggested hotels
Awards hotel Park Lane Hotel +44 20 7499 6321
Reservations (UK callers) 0800 028 4461 or your.london.reservations@starwoodhotels.com
Close to awards hotel in Piccadilly and Park Lane
Le Meridien +44 20 7734 8000
Athenaeum +44 20 7499 3634
Four Seasons +44 20 7499 0888
The Lanesborough +44 20 7259 5599 (US callers toll free +1 800 999 1828)
Intercontinental +44 20 7409 3131
The Dorchester +44 20 7629 8888
Holiday Inn Mayfair +44 871 423 4876
Grosvenor House +44 20 7499 8000
Park Lane Hilton +44 20 7493 8000
The Metropolitan +44 20 7447 1047
Flemings Mayfair Hotel +44 20 7499 2964
Browns Hotel +44 20 7493 6020
Radisson Mayfair +44 20 7629 7777
Slightly further but still in Mayfair/St James area
Sofitel St James +44 20 7747 2200
The Cavendish Hotel +44 20 7930 2111
The Stafford Hotel +44 20 7493 0111
How to get to the awards hotel
By car
Not recommended. This central London hotel has only 35 parking spaces and it is within London’s congestion charge zone, requiring a daily access payment. Click here for a map of local car parks — though most of them are also in the congestion charge zone.
Local public transport in London
Underground (Tube): The most convenient Tube station is Green Park on the Piccadilly, Jubilee and Victoria lines of London Underground (the Tube). This is 10-12 minutes’ walk from the hotel along Piccadilly (the street): exit from the station on the north side of Piccadilly and walk west. Hyde Park Corner station, on the Piccadilly line only, is slightly closer but the walk to the hotel includes several underpasses to cross a major road junction.
Click the image above to plan your journey
in London direct to the Park Lane Hotel
from any station, postcode, address or
main location by Tube, bus or train.
Transport for London (TfL) runs buses, tubes (the Underground), Docklands Light Railway trains, some suburban train lines (called the London Overground) and trams. For real-time travel updates click here.
Local buses: For a plan of bus routes to and from the area of the hotel, and from and to Hyde Park Corner generally, click here (PDF)
Oyster card: For public transport in London, it's a lot cheaper to buy a pre-pay Oyster card from tube station ticket offices and machines and other outlets. There's a small deposit on a new card but that's less than the savings once you've made a couple of journeys. It does not expire, and you can top up the money on it using cash or credit cards from machines, ticket offices or online.
Fares using Oyster are substantially lower than individual tickets. Daily payments are capped, so once you have reached a certain total price (equal to the cost of a one-day travelcard for the area you've covered), all further journeys in those zones are free that day.
Oyster cards can be used on buses, the Tube (including trains to and from Heathrow on the Piccadilly line), London Overground trains and DLR trains (including trains to and from City airport), and National Rail trains run by other companies within the Greater London area (but not the Heathrow Express or Heathrow Connect trains to and from Heathrow airport).
In addition to Transport for London, a number of private train companies — such as First Capital Connect, First Great Western, Southern and South-Eastern, collectively called National Rail — run suburban services in and around London, but there is a unified ticketing scheme inside London and all journeys can be made using Oyster cards, with the sole exception of the Heathrow Express or Heathrow Connect trains to and from Heathrow airport. Note that Gatwick, Luton and Stansted airports are outside the Oyster zone: you have to buy traditional tickets.
Trains
The hotel is close to London Paddington station (for trains from Wales, the west of England, and from Berkshire, Oxfordshire and west London, including Heathrow Airport via the Heathrow Express). To reach the hotel from Paddington take the Bakerloo line underground to Baker Street, then change to the Jubilee line to Green Park.
It is also close to London Victoria station (for trains from the south of England, Gatwick Airport and parts of south London). From Victoria go just one stop on the Victoria line underground to Green Park.
For all mainline and suburban rail timetables see the National Rail website or phone (from overseas) +44 20 7278 5240 or (from the UK) 0845 748 49 50
Eurostar trains direct from Paris, Brussels and Lille arrive at London St Pancras International station. From there take the westbound Piccadilly line underground from Kings Cross St Pancras (underneath St Pancras International) direct (in about seven minutes) to Green Park.
Airports
Heathrow Airport (LHR): Piccadilly Line underground from any terminal at Heathrow Airport direct to Green Park station — about 45 minutes. Or Heathrow Express train from the airport to London Paddington station, then tube (Bakerloo line southbound to Baker Street, then change to the Jubilee line southbound to Green Park)
Gatwick Airport (LGW): Train (Southern Railway or Gatwick Express) from Gatwick Airport station to London Victoria, then catch the Victoria line underground train one stop northbound direct to Green Park. Unless you already have an Oyster card for the underground journey, ask at the train ticket office at Gatwick for a ticket through to underground zone 1.
London City Airport (LCY): Take the Docklands Light Railway (DLR) from the airport terminal three stops westbound to Canning Town station, then change to the westbound Jubilee line underground direct to Green Park. You can buy a ticket all the way from the airport, or use an Oyster card for the whole journey. Total journey time to Green Park station about 32 minutes.
Luton Airport (LTN): Take the shuttle bus (£1.50) from outside the airport to Luton Airport Parkway train station. Take any southbound First Capital Connect train from the station to London St Pancras International; then Piccadilly line or Victoria line tube from Kings Cross St Pancras (underneath the mainline station) direct to Green Park. Unless you have an Oyster card for the underground journey, ask at the train ticket office at Luton Airport Parkway station for a ticket through to underground zone 1
Stansted Airport (STN): Take the Stansted Express train from underneath the airport to London Liverpool Street, then westbound Central line tube to Holborn station, then change to a westbound Piccadilly line train to Green Park. Unless you have an Oyster card for the underground journey, ask at the train ticket office at Stansted for a ticket through to underground zone 1
About The Park Lane Hotel and surrounding attractions
The Park Lane Hotel was built in the 1920s in spectacular Art Deco style. It is a five-star hotel on the edge of Mayfair, facing Green Park — Buckingham Palace is at the other side of the park — and just a stroll away from St James’s Park and from West End theatres and cinemas.
The art gallery at the Royal Academy is a short walk east along Piccadilly towards Piccadilly Circus. Its famous Summer Exhibition starts this year on June 10.
Shopping and restaurant areas of Bond Street, Oxford Street, Soho and Covent Garden, and the attractions of the National Gallery and Trafalgar Square are all within 1.5 km. The London Eye, Westminster Abbey (founded in the year 960) and the Houses of Parliament (with Big Ben) are within 2 km.
For shopping, Fortnum and Mason is a short walk east along Piccadilly; Bond Street and its many shops are just round the corner, with Oxford Street at the northern end of Bond Street; stores in Knightsbridge, including Harrods, are close.
Other nearby London attactions include St Pauls Cathedral, the Tate Modern and the Tate Britain art galleries, the British Museum and — all close together in South Kensington — the Victoria and Albert Museum, the Science Museum and the Natural History Museum.
There are London tourist information offices at Heathrow, Victoria station, Piccadilly tube station and elsewhere around the city: see here.