T-Mobile adds more customers than AT&T and Verizon
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Operator adds 1.3 million new postpaid subscribers beating analyst forecasts
T-Mobile USA has added more subscribers in the first quarter than AT&T and Verizon Communications combined, making the operator a more attractive target for suitors such as Sprint, reports Bloomberg
Promotions and cheaper plans helped T-Mobile add 1.3 million new monthly subscribers in the period, topping the 998,000 projected by analysts and the 1.16 million customers that AT&T and Verizon attracted combined. The subscriber growth came at a cost, though, and the operator’s fourth quarterly loss in a row.
Sprint plans to push forward with a bid for T-Mobile after meeting with banks to make debt arrangements. T-Mobile chief executive John Legere is delivering on a promise to shake up the U.S. wireless industry. The fourth-largest U.S. operator has been on a campaign to lure customers away from larger rivals by providing financing for phones, cheap international rates and as much as $650 to people who switch service.
T-Mobile now expects to add 2.8 million to 3.3 million branded contract customers by the end of the year, the Bellevue, Washington-based company said in a statement. In February, T-Mobile had raised its new customer forecast to between two million and three million.
“A year ago I promised that we would bring change to what I called this arrogant U.S. wireless industry,” Legere said in the statement. “We are delivering on that promise and our results reflect the growing customer revolution that we’ve ignited.” GTB