VimpelCom in worldwide Nokia/Windows deal

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VimpelCom says customers will be able to use their mobile accounts to buy Windows Phone apps, games and music in Nokia deal

Mobile operator VimpelCom has signed a deal with Nokia and Microsoft to enable its worldwide customers to use their mobile accounts to find, try out and buy digital content from the Windows phone store.

VimpelCom — based in Amsterdam but with most of its customers in Russia — says that the cost of any purchased application, game or music will be simply deducted from a customer’s prepaid credit or added to their monthly bill.

Mikhail Gerchuk, VimpelCom’s group chief commercial and strategy officer, said: “The Windows Phone mobile partnership will enable us to significantly enhance the smartphone experience for our customers.”

The company will provide what it is calling a dedicated VimpelCom shelf to let customers navigate their way among 200 selected applications in the store.

“We will bring tailored content to VimpelCom customers around the globe who use Windows Phone smartphones and will provide them with the most convenient way to access and pay for apps,” said Gerchuk. “In many of our markets we will be the first operator to launch mobile account payments for the Windows Phone Store.”

VimpelCom already has a similar deal with Google for its Android app store, Google Play.

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