Orange Money expands to petrol stations
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Orange signs deal with Total to distribute Orange Money at petrol stations in Africa and Middle East
Orange and Total have signed a partnership giving the phone company’s customers access to mobile payment services at all Total service stations in 13 countries in Africa and the Middle East.
The oil company will offer Orange Money, Orange’s service that allows customers to transfer money from mobile to mobile, to pay bills and withdraw and deposit money through a network of certified distributors.
Marc Rennard, executive vice president for Orange’s Africa and Middle-East region, said: “We are creating synergies between two major groups in Africa and the Middle East to better serve consumers. This agreement will add a whole new dimension to the Orange Money distribution network.”
This partnership will extend Orange Money’s distribution network to all Total service stations in the 13 countries where the service is available. This first stage of the partnership is already operational in Senegal and Cameroon, and will go live in over 1300 service stations in the 11 other countries where both groups are present in the second half of 2013.
A second stage will follow, which should enable Orange Money customers to pay for purchases made in Total service stations using their mobile account. Customers will be able to open an Orange Money account on site and perform withdrawals and deposits.
The Orange Money service, which was specifically designed to meet the needs of customers in the region, was first launched in 2008. It is now available in 13 countries — Botswana, Cameroon, Côte d’Ivoire, Guinea, Jordan, Kenya, Madagascar, Mali, Mauritius, Morocco, Niger, Senegal and Uganda — and has more than seven million customers.