PCCW Media launches OTT video for Thailand
Thailand becomes 15th market for PCCW Media’s Viu over-the-top video service
PCCW Media launched its Viu video service to customers in Thailand today, offering dramas and variety shows from Korea and Japan with Thai subtitles.
The service will focus on Hallyu, an emerging wave of Korean entertainment and popular culture, said the Hong Kong-based company.
Janice Lee, managing director of PCCW Media Group, said: “The Hallyu which is sweeping across Asia is notable in Thailand and we are pleased to see that Viu has already recorded over 820,000 fans on Viu Thailand Facebook page even months before our launch.
This is the 15th market for Viu, the others being Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.
Lee added: “Our recent research shows that 93% of online population in Thailand have watched videos on the web. We are fully leveraging this surging trend with a two-pronged approach of our services: ad-supported free viewing of their favourite shows and subscription services with express content access and premium features such as unlimited downloads, 1080p HD video quality and ad-free video viewing.”
As part of its regional expansion strategy, Viu has forged alliances with telecommunications companies to extend its premium service to more users. Viu’s premium service in Thailand will be launched in partnership with Advanced Info Service (AIS), the country’s largest telecommunications company. AIS users can enjoy exclusive offers of Viu’s premium service and more.
Pratthana Leelapanang, acting chief marketing officer of AIS, said, “We are committed to enhancing AIS’s digital infrastructure – both mobile and fixed broadband – for Thai viewers to enjoy advanced digital services and contents. One of AIS’s goals is to continue working with leading OTT platforms in the global market to serve the need of every viewer segment, including those who are fond of Asian contents from South Korea and waiting for the original.”
Lee added: “Leading K-communities and die-hard Korean fans in Thailand all eagerly await Viu’s service launch to access our vast library of premium Korean and other Asian content.”