Orange to buy Business & Decision consulting firm

Alan Burkitt-Gray
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Orange says it is in exclusive negotiations to acquire Business & Decision to accelerate Orange Business Services’ growth in data intelligence

Orange says it is entering exclusive negotiations to acquire a controlling stake in Business & Decision, an international consulting and systems integration group.

The acquisition aims to reinforce Orange Business Services’ leadership as an operator and integrator of data services in France and abroad, said the company.

Orange will take about 67% of Business & Decision, a company listed on Euronext Paris, from the majority shareholders, the Bensabat family and Christophe Dumoulin.

Thierry Bonhomme, Orange Group’s deputy CEO in charge of Orange Business Services, said: “Business & Decision and Orange Business Services share a genuine digital culture based on common skill sets, while offering complementary catalogues of services to their customers.”

Orange is making a cash offer, valuing Business & Decision at €62.5 million.

“The combination of Business & Decision’s expertise in data and business intelligence and our dual know-how as an operator and service integrator will be a key lever that will enable us to accelerate the digital transformation of our enterprise customers and stimulate growth,” said Bonhomme.

Christophe Dumoulin, managing director of Business & Decision, said: “This operation is perfectly in line with the realization of our strategic objectives around our two key offerings: data and digital services. It is an opportunity for Business & Decision and its teams to deploy our expertise in new markets in France and internationally, and to continue to invest and innovate in data-driven technologies.”