Openwave Mobility deploys NFV-based solution for Zain Saudi Arabia
Zain Saudi Arabia has selected Openwave Mobility's NFV-based solution to manage and monetise its data traffic
Openwave Mobility, a provider of mobile data traffic management solutions, has deployed its NFV-based solution for Zain Saudi Arabia (Zain KSA).
The data traffic management solution allows Zain KSA to manage and monetize data including video streaming to deliver excellent subscriber quality of experience (QoE).
Khalid Charaa, core planning senior manager for Zain KSA, commented: “We have seen a sharp rise in HTTPS and QUIC traffic over the past few months and we proactively took steps to find solutions that could ease congestion and deliver superb QoE. The innovative solution from Openwave Mobility has been impressive. They have demonstrated their expertise and backed it up with excellent levels of service.”
According to Openwave, encrypted data from OTTs is darkening mobile networks and preventing operators from gaining insight into network traffic to manage QoE. The current figure of global encrypted data is around 60%, but this could reach 80% by the end of the year.
Indranil Chatterjee, senior vice president of product and sales at Openwave Mobility, added: “Over 50% of data travelling on mobile networks is video and this phenomenal growth is straining networks. This, along with encrypted data, adversely impacts QoE. Our research has shown that subscribers will only tolerate six seconds of buffering before they abandon their video and even consider leaving their operators. In a highly competitive mobile landscape, carriers can ill-afford to overlook quality.”
Ammar Hamdan, director of sales for the Middle East and Africa region at Openwave Mobility, continued saying: “Zain has shown its leadership in the industry by utilising NFV. As a pioneer of NFV-based solutions, Openwave Mobility has the expertise and the technology to strengthen Zain’s virtualised infrastructure and boost QoE for subscribers. We are delighted to partner with a company that shares our strong commitment and ethos to advancing virtualization and enhancing the customer experience.”