Etisalat unveils Dubai Open Innovation Center

By:
Natalie Bannerman
Published on:

Etisalat Group has opened its Open Innovation Center in Dubai, a showcase facility for Etisalat's latest services and technologies

Etisalat has launched its Open Innovation Center in Dubai, showcasing innovative solutions and helping to drive digital transformation through the use of new technologies.

The company says that the new facility is the first of its kind in the region offering insight into how these new technologies will benefit Etisalat customers and partners.

Speaking about the new centre, Saleh Al Abdooli, Etisalat Group CEO, said: “In today’s digital age, it is essential to show how innovative solutions can be applied in the business environment and become a digital reality. Etisalat’s corporate strategy is focused on ‘Driving the Digital Future to empower the society’ across our customers and enabling them with solutions and services on this digital journey.

Etisalat customers and partners will have the opportunity to experience these solutions applied to real-world scenarios and get a view of technologies that deliver concrete business outcomes.

The entire initiative is in line with the UAE Vision 2021, a national innovation strategy where digital technology is developed as one of the top seven primary national sectors.

“The opening of Etisalat’s ‘Open Innovation Center’ will set a benchmark in the industry by focusing on delivering solutions that create growth opportunities for governments and businesses by incorporating digital technologies to serve their customers in this digital era,” added Abdooli.

The Open Innovation Center focusses on all the key digital technologies that will enable businesses to drive the digital future. The facility features the latest solutions, including an interactive technology demonstration lab where Etisalat customers and partners can view these services and technologies. In addition, the centre will have access to the best digital experts, digital assets and platforms with digital value propositions focusing on mobility, cloud, datacentres, digital security, digital marketing, digital payments, M2M and IoT.

Etisalat recently entered into a Memorandum of Understanding (MoU) with Rakbank, for managed point of sale services. Under the terms of the agreement, Etisalat will provide Rakbank with last-mile Point of Sale (PoS) operations as its managed service partner, a move both companies claim is a first in the UAE payments and banking industry.